{"id":6299,"date":"2026-06-18T21:37:06","date_gmt":"2026-06-18T19:37:06","guid":{"rendered":"https:\/\/bidads.pl\/?p=6299"},"modified":"2026-06-18T21:41:03","modified_gmt":"2026-06-18T19:41:03","slug":"artykul-moniki-sypczuk-w-raporcie-strategicznym-iab-polska","status":"publish","type":"post","link":"https:\/\/bidads.pl\/en\/artykul-moniki-sypczuk-w-raporcie-strategicznym-iab-polska\/","title":{"rendered":"Artyku\u0142 Moniki Sypczuk w Raporcie IAB Polska"},"content":{"rendered":"
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Ukaza\u0142 si\u0119 najnowszy Raport Strategiczny IAB Polska 2024\/2025 \u2013 jedna z najwa\u017cniejszych publikacji po\u015bwi\u0119conych polskiemu rynkowi digital. Autork\u0105 jednego z artyku\u0142\u00f3w na temat in-housingu, body leasingu oraz hybrydowego modelu wsp\u00f3\u0142pracy jest Monika Sypczuk, CEO BIDads.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Na blisko 150 stronach eksperci bran\u017cy analizuj\u0105 najwa\u017cniejsze trendy i megatrendy kszta\u0142tuj\u0105ce przysz\u0142o\u015b\u0107 marketingu internetowego, w tym rozw\u00f3j AI, wideo online, retail media czy programmatic. Warto\u015b\u0107 rynku reklamy online w Polsce zbli\u017cy\u0142a si\u0119 ju\u017c do 11 mld z\u0142.<\/p>

W cz\u0119\u015bci po\u015bwi\u0119conej programmatic znalaz\u0142 si\u0119 r\u00f3wnie\u017c artyku\u0142 Moniki Sypczuk, CEO BIDads<\/strong>, pt. „In-house czy body leasing? Dlaczego przysz\u0142o\u015b\u0107 pracy w digital marketingu nale\u017cy do modeli hybrydowych”.<\/strong><\/p>

Autorka podkre\u015bla, \u017ce w dynamicznie zmieniaj\u0105cym si\u0119 \u015bwiecie digital marketingu firmy coraz cz\u0119\u015bciej staj\u0105 przed wyborem: budowa\u0107 zesp\u00f3\u0142 in-house czy korzysta\u0107 z body leasingu. Oba modele maj\u0105 swoje zalety i dzi\u015b coraz rzadziej ze sob\u0105 konkuruj\u0105, a coraz cz\u0119\u015bciej dzia\u0142aj\u0105 komplementarnie, wzajemnie si\u0119 uzupe\u0142niaj\u0105c.<\/p>

Ca\u0142y artyku\u0142 dost\u0119pny jest pod tym linkiem: https:\/\/raportstrategiczny.iab.org.pl\/artykul-sponsorowany-bidads\/<\/a><\/p><\/div><\/div><\/div>

Raport Strategiczny IAB Polska jest dost\u0119pny bezp\u0142atnie w wersji online oraz PDF:<\/p>

\ud83d\udc49 https:\/\/raportstrategiczny.iab.org.pl\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ukaza\u0142 si\u0119 najnowszy Raport Strategiczny IAB Polska 2024\/2025 \u2013 jedna z najwa\u017cniejszych publikacji po\u015bwi\u0119conych polskiemu rynkowi digital. Autork\u0105 jednego z artyku\u0142\u00f3w na temat in-housingu, body leasingu oraz hybrydowego modelu wsp\u00f3\u0142pracy jest Monika Sypczuk, CEO BIDads. Na blisko 150 stronach eksperci bran\u017cy analizuj\u0105 najwa\u017cniejsze trendy i megatrendy kszta\u0142tuj\u0105ce przysz\u0142o\u015b\u0107 marketingu internetowego, w tym rozw\u00f3j AI, wideo […]<\/p>","protected":false},"author":2,"featured_media":6309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[52,68,74,71],"class_list":["post-6299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biuro-prasowe","tag-body-leasing","tag-iab-polska","tag-in-housing","tag-monika-sypczuk"],"yoast_head":"\nArtyku\u0142 Moniki Sypczuk w Raporcie IAB Polska - Bidads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bidads.pl\/en\/artykul-moniki-sypczuk-w-raporcie-strategicznym-iab-polska\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artyku\u0142 Moniki Sypczuk w Raporcie IAB Polska - Bidads\" \/>\n<meta property=\"og:description\" content=\"Ukaza\u0142 si\u0119 najnowszy Raport Strategiczny IAB Polska 2024\/2025 \u2013 jedna z najwa\u017cniejszych publikacji po\u015bwi\u0119conych polskiemu rynkowi digital. 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