{"id":4217,"date":"2025-01-13T17:19:26","date_gmt":"2025-01-13T16:19:26","guid":{"rendered":"https:\/\/bidads.pl\/?p=4217"},"modified":"2025-01-16T15:25:45","modified_gmt":"2025-01-16T14:25:45","slug":"raport-strategiczny-iab-polska-talenty-w-digital-marketingu","status":"publish","type":"post","link":"https:\/\/bidads.pl\/en\/raport-strategiczny-iab-polska-talenty-w-digital-marketingu\/","title":{"rendered":"[IAB Polska Strategic Report] Talents in digital marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4217\" class=\"elementor elementor-4217\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d8350 e-flex e-con-boxed e-con e-parent\" data-id=\"f1d8350\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5434f elementor-widget elementor-widget-text-editor\" data-id=\"bd5434f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W Raporcie Strategicznym IAB w dziale &#8222;Programmatic&#8221; ukaza\u0142 si\u0119 materia\u0142 promocyjny na temat body leasingu jako strategii na pozyskanie najlepszych talent\u00f3w w digital marketingu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c13cd7 elementor-widget elementor-widget-text-editor\" data-id=\"4c13cd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Najnowszy Raport Strategiczny Internet 2023\/2024, wydany przez IAB Polska, kompleksowo przedstawia podsumowanie 2023 roku, analizy ekspert\u00f3w oraz prognozy dotycz\u0105ce dynamicznego rozwoju bran\u017cy internetowej na 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28827bb elementor-widget elementor-widget-text-editor\" data-id=\"28827bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W roku 2023 rynek reklamy cyfrowej w Polsce przyspieszy\u0142 tempo rozwojowe w por\u00f3wnaniu do roku wcze\u015bniejszego, a jego warto\u015b\u0107 zwi\u0119kszy\u0142a si\u0119 o ponad 870 mln z\u0142, osi\u0105gaj\u0105c poziom prawie 7,8 mld z\u0142.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22aacc5 elementor-widget elementor-widget-text-editor\" data-id=\"22aacc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internet wci\u0105\u017c jest kluczowym motorem nap\u0119dowym rynku medi\u00f3w odpowiadaj\u0105cym w roku 2023 za ponad dwie trzecie wzrostu ca\u0142ego segmentu komunikacji. Dominuj\u0105cym formatem jest nadal reklama graficzna, kt\u00f3ra \u2013 pomimo mniejszej dynamiki od innych format\u00f3w \u2013 w roku 2023 wypracowa\u0142a prawie jedn\u0105 trzeci\u0105 wzrostu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f836f2 elementor-widget elementor-widget-text-editor\" data-id=\"5f836f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W dziale \u201eProgrammatic\u201d ukaza\u0142 si\u0119 materia\u0142 promocyjny na temat body leasingu jako strategii na pozyskanie najlepszych talent\u00f3w w digital marketingu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fbe4f elementor-widget elementor-widget-text-editor\" data-id=\"53fbe4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ca\u0142y raport dost\u0119pny jest w linku &gt;&gt;&gt; <a href=\"https:\/\/raportstrategiczny.iab.org.pl\/\">https:\/\/raportstrategiczny.iab.org.pl\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89156b4 elementor-widget elementor-widget-image\" data-id=\"89156b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"408\" src=\"https:\/\/bidads.pl\/wp-content\/uploads\/2025\/01\/LINKPOST-IAB-10.jpg\" class=\"attachment-large size-large wp-image-4218\" alt=\"Talenty w digital marketingu\" srcset=\"https:\/\/bidads.pl\/wp-content\/uploads\/2025\/01\/LINKPOST-IAB-10.jpg 984w, https:\/\/bidads.pl\/wp-content\/uploads\/2025\/01\/LINKPOST-IAB-10-300x191.jpg 300w, https:\/\/bidads.pl\/wp-content\/uploads\/2025\/01\/LINKPOST-IAB-10-768x490.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df05f39 e-flex e-con-boxed e-con e-parent\" data-id=\"2df05f39\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38818c5f elementor-button-info elementor-widget elementor-widget-button\" data-id=\"38818c5f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bidads.pl\/en\/biuro-prasowe\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Press Office<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Internet wci\u0105\u017c jest kluczowym motorem nap\u0119dowym rynku medi\u00f3w odpowiadaj\u0105cym w roku 2023 za ponad dwie trzecie wzrostu ca\u0142ego segmentu komunikacji.<\/p>","protected":false},"author":2,"featured_media":4218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biuro-prasowe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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