The IAB Poland Strategic Report features an interview with Monika Sypczyk, CEO of BIDads, entitled "How is body leasing changing the future of work in digital marketing?"

Flexibility, Agility, and Diversity of Experience

Monika Sypczuk, CEO of BIDads, shares her thoughts on the changing labor market, where flexibility, agility, and diverse experiences are becoming more important than a linear career path. Today, body leasing is not just a model of collaboration, but a real response to the needs of a dynamically evolving industry.

What makes body leasing fit into a non-linear lifestyle model? 

Monika Sypczuk: A flexible form of employment like body leasing provides freedom of choice and offers diverse experiences instead of sticking to a single development path. For professionals, it offers the opportunity for project-based work tailored to their lifestyle and competencies, without being limited to a single role. For employers, it's a way to quickly scale teams without creating full-time positions. Furthermore, body leasing provides access to skills that are in demand "here and now." This is especially important in digital marketing, where agility, up-to-date knowledge, and minimizing recruitment risks are key.

The full interview is available at: Insight BIDAds | Strategic Report

Internet Strategic Report 2024/2025

The Internet Strategic Report 2024/2025 is an annual publication from IAB Polska. It provides a comprehensive summary of the state and trends of the Polish digital industry. Key topics include:

  • 20% increase in the value of the online advertising market
  • Record-breaking growth of video and mobile advertising
  • Growing importance of retail media, DOOH, and digital audio
  • Increasing role of artificial intelligence in campaign creation and optimization
  • Growing channel integration and the need for a holistic approach to marketing

This report is a MUST READ for anyone working in marketing.
We invite you to read it online for free or download the report in PDF format: https://raportstrategiczny.iab.org.pl/

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