Przyszłość pracy w digital marketingu

Flexibility, agility, and a diverse range of experiences are becoming key in the job market. Sequential career models are giving way to non-linear career paths, including body leasing.

An interview with Monika Sypczuk, CEO of BIDads, a company that supports the recruitment projects of organizations in the digital marketing industry.

What makes body leasing fit into a non-linear lifestyle model?

Monika Sypczuk: A flexible form of employment like body leasing provides freedom of choice and offers diverse experiences instead of sticking to a single development path. For professionals, it offers the opportunity for project-based work tailored to their lifestyle and competencies, without being limited to a single role. For employers, it's a way to quickly scale teams without creating full-time positions. Furthermore, body leasing provides access to skills that are in demand "here and now." This is especially important in digital marketing, where agility, up-to-date knowledge, and minimizing recruitment risks are key.

Younger generations increasingly value flexibility in the workplace. What does this mean for the digital marketing industry?

Monika Sypczuk: Younger generations treat flexibility not as a benefit, but as the standard. For employers, this means a need to redefine work models: moving away from rigid structure and control in favor of trust, transparency, and accountability for results. In the context of digital marketing, such a transformation is virtually inevitable. The future of this industry is a model based on diverse, interdisciplinary talent who can join projects temporarily, through body leasing or hybrid work. body leasingu lub pracy hybrydowej.

Does body leasing allow for better project management?

Monika Sypczuk: Project management in body leasing is like building a "tailor-made" team-exactly from the building blocks needed at a given moment. This approach reduces operating costs and allows for better risk management.

In a non-linear model of life and work, the importance of relationships and mutual support increases. What role do mentors play in such a system?

Monika Sypczuk: In a non-linear model, a mentor becomes a companion through change. In remote and project-based work environments, it also serves as a bridge, helping to build trust and a culture of collaboration. It also supports coping with uncertainty, change, and stress, which is crucial on a non-linear career path.

This interview was published in the Internet Strategic Report 2024/2025,published by IAB Polska.