Elastyczne i szybkie zespoły projektowe

Are flexible and fast project teams the future of the digital marketing market?

The gig economy, based on short-term contracts—according to the ManpowerGroup report “Trends Report 2025. Salaries and the Labor Market. Accelerating Adaptation”—already accounts for 12% of the global labor market and continues to grow. One of the most effective tools aligned with this trend is body leasing—a cooperation model based on hiring specialists, which is gaining particular significance in the digital marketing industry.

More than 60% of the global workforce, nearly two billion people, derive part of their income from flexible forms of employment. The gig economy, built on short-term contracts and freelance work, already constitutes 12% of the global labor market and is steadily expanding. In response to rapid technological changes and the growing influence of artificial intelligence, companies are increasingly adopting flexible employment models.

The dynamic project team model—according to the ManpowerGroup report “Trends Report 2025. Salaries and the Labor Market. Accelerating Adaptation”— suggests a gradual shift away from traditional full-time roles in favor of flexible work structures tailored to specific tasks. Instead of relying on permanent employees, companies are increasingly engaging external specialists or entire expert teams that fit their current business needs. These teams include temporary workers, contractors, consultants, and industry experts, allowing for greater flexibility and efficiency.

Body Leasing as a Response to the Needs of the Digital Marketing Industry

One of the most effective tools adapted to the trend of "fast project teams" is body leasing—a collaboration model that is becoming particularly important in digital marketing. Instead of hiring full-time employees, companies increasingly rely on experts available on a lease basis, matching their skills to ongoing projects.

Digital marketing is an industry where the pace of technological change and the variety of projects require immediate response and high flexibility. Implementing new advertising strategies, managing PPC campaigns, SEO, or content marketing demands specialized knowledge and experience. Companies cannot always afford a lengthy recruitment process, which is why they are increasingly opting to hire specialists for a specific period. Body leasing enables access to experts in a given field without the need for long-term commitment. This allows organizations to manage human resources flexibly and dynamically respond to market demands.

The Future of Flexible Employment Models

Experts predict that the growing role of artificial intelligence and digital technologies will further enhance the importance of flexible employment models. Recruitment platforms and digital talent management tools enable companies to match specialists to their current business needs faster and more accurately than ever before.

"The world of digital marketing is characterized by constant change and the need for continuous innovation. Trends, technologies, and algorithms evolve rapidly, requiring flexibility and specialized knowledge tailored to current conditions. In such an environment, the body leasing model is no longer just an alternative to traditional employment—it is becoming a necessity for companies that want to effectively and dynamically implement their marketing strategies. Body leasing increases organizational competitiveness and efficiency by providing access to top experts exactly when they are needed most. The growth of the gig economy and the increasing importance of flexible work models are driving companies to adopt this solution to adapt their resources dynamically to changing market demands," says Monika Sypczuk, CEO of BIDads,, a company specializing in body leasing and supporting recruitment projects for digital marketing employers.