Body leasing & workation

How body leasing supports the workation model

It is estimated that up to 35 million people worldwide combine work with travel. This work model is particularly attractive to digital marketing specialists who collaborate with companies as freelancers through body leasing. The combination of these two models—body leasing and workation—provides flexibility, which has become one of the most valuable assets in today’s job market, enabling professionals to complete tasks from anywhere in the world without losing efficiency.

According to a 2023 Grant Thornton survey, 75% of Poles are interested in combining work with leisure, commonly known as workation. This model is particularly appealing to digital marketing specialists, including SEO, SEM, paid social, and programmatic experts, who frequently collaborate with companies on a freelance basis through body leasing.

Body leasing, which involves hiring specialists for a specific period, allows companies to quickly scale project teams without the need for permanent employment. Meanwhile, workation enables professionals to fulfill their duties from anywhere in the world, combining work with relaxation.

By integrating these two work models—body leasing and workation—companies can access top-tier experts regardless of their location, while employees enjoy the freedom of remote work. This approach also offers flexibility, a crucial element in the modern job market, as it ensures productivity without geographic constraints.

How does body leasing support the workation model?

Flexible employment Body leasing allows companies to hire specialists for a defined period, making it an ideal fit for workation, where remote work can be temporary or project-based.
Team scalability Companies can quickly expand their teams without long-term commitments, which is beneficial for rotating remote teams working from different locations.
Performance over location Body leasing focuses on results rather than physical presence, aligning perfectly with the workation concept—working remotely from anywhere in the world.
Minimal administrative burden Outsourcing specialists through body leasing simplifies administrative processes, allowing companies to focus on organizing remote work and managing teams on workation.
On-demand access to specialists Body leasing ensures quick access to experts who can work remotely without being tied to a physical office—ideal for professionals on workation.
Technological support Body leasing provides specialists equipped with advanced technology and tools for efficient remote work, forming the foundation for seamless workation operations.
No relocation required Since most specialists hired through body leasing are freelancers, companies do not need to worry about employee relocation, as they can work from anywhere.

"Body leasing is an excellent option for employers who need flexible access to highly qualified specialists in a specific field. This can be for a fixed-term role or a single project, such as a marketing campaign. At the same time, employers are not required to hire specialists on a permanent contract, which simplifies formalities. Workation, on the other hand, benefits employees who value remote work flexibility and a dynamic environment. This model allows professionals to travel, relax, or balance work with personal passions. Choosing the right approach depends on both the company’s needs and the employee’s preferences. Combining these two work models can enhance job satisfaction and efficiency, making it a compelling option for both parties," said Magdalena Radecka, Project Manager at BIDads,a company specializing in body leasing for the digital marketing industry.