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DIMAQ – e-book Partner BIDads – the international standard for digital marketing competencies – has become a partner of the e-book "Expert for Hire: How Body Leasing Works in Digital Marketing."
New technologies, artificial intelligence, and innovative collaboration models – such as body leasing – require specialists to constantly develop, acquire new skills, and be ready to adapt quickly.
For years, DIMAQ certification has been helping both experts and companies assess their competencies in the digital industry and providing a competitive advantage in projects requiring immediate results. Therefore, certifications are particularly important in the body leasing model – they are crucial not only for companies that hire specialists, but also for the experts themselves who want to consciously develop their careers and increase their market value.
Ewa Opach, Director of Education and Certification, DIMAQ IAB Polska
Digital marketing is changing daily. Just yesterday we were optimizing campaigns for automated advertising bidding, and today we are discussing the impact of artificial intelligence on SEO. Tomorrow, however, we will be thinking about promotions in emerging channels. In such a dynamic environment, the winner isn't the one who "already knows it all," but the one who can learn systematically and effectively utilize newly acquired competencies. This is the essence of lifelong learning – an approach inherent in DIMAQ's DNA, which naturally aligns with the concept of body leasing, or rather, talent or skill leasing. This work model offers flexibility and a variety of experiences while requiring specialists to immediately adapt to new tools, processes, and organizational cultures.
When we launched DIMAQ 10 years ago, we were responding to a very specific need. Until now, online marketing lacked a unified standard that would allow companies seeking collaboration partners, employers recruiting new employees, or those planning to develop existing teams to understand the competencies of individual specialists. The certificate, awarded by IAB Polska, an organization representing the internet industry, has become a tool for comparing and evaluating competencies.
Today, DIMAQ (Digital Marketing Qualification) certification is a map of digital competencies, and recertification is a mechanism that enforces continuous knowledge development through participation in training courses, conferences, webinars, and project work. This ensures experts remain in top shape, up-to-date with trends, and ready to act from day one. For companies using DIMAQ specialist leasing services, it guarantees quality and shortens the onboarding process, while for the employee themselves, it provides a competitive advantage in projects where rapid delivery is key.
That's why I'm so excited about our continued collaboration with BIDads. We both believe that industry development requires education, skill development, and combining flexible work models with high quality standards. I hope that reading this publication will not only provide you with knowledge about body leasing, but above all, it will inspire you to consider which competencies you can strengthen today to be a step ahead of the competition tomorrow. In digital marketing, learning never ends...
Have you got a certificate? You have an advantage!
In digital marketing, specifics matter. Employers expect SEM, Paid Social, and Programmatic specialists not only to demonstrate commitment, but above all, to demonstrate up-to-date knowledge, practical skills, and tangible evidence of effectiveness. A certificate confirmed by an exam is a clear sign: "I have the know-how, I operate effectively, and I deliver results." The e-book "Expert for Hire: How Body Leasing Works in Digital Marketing" also includes information on the importance of certifications in developing competencies and the role DIMAQ plays in setting knowledge standards in the digital marketing industry.
Download the e-book "Expert for Hire: How Body Leasing Works in Digital Marketing"
"Expert for Hire: How Body Leasing Works in Digital Marketing" is a practical guide prepared by BIDads, a company that supports the recruitment projects of employers in the digital marketing industry. It was created, among other things, for digital marketing specialists who are wondering whether body leasing could be the next step in their careers.
You'll learn, among other things:
- what body leasing really is from a specialist's perspective,
- facts versus stereotypes – we demystify the most popular myths,
- how this model fits into the modern job market,
- when is body leasing worth trying and when is it better to look for alternatives,
- what competencies are most often sought by companies and whether certifications really provide an advantage,
- what the recruitment process looks like and what to look for to choose the best offer.
English 
Polish 