"More and more professionals no longer want to follow a single, straightforward path, but rather build their professional identity through diverse experiences, projects, and skills acquired through practice. The body leasing model allows these individuals to fit their work around their lives, not the other way around. It provides space for development, a change of direction, and sometimes even a break without having to 'log out' of the market."

What is body leasing from the perspective of digital marketing professionals, and what are the greatest advantages of working in this model?
From the perspective of digital marketing professionals, body leasing is a flexible form of collaboration where you work where your skills are truly needed – on specific projects, rather than permanently at one company. The greatest advantages of working in this model include:

• Project diversity. The opportunity to work with a variety of clients, brands, and strategies.
• Flexibility. The ability to adjust the pace, scope, and nature of work to your lifestyle, competencies, and current career goals.
• Development. Frequent project changes provide the opportunity to continuously improve your skills and avoid routine.
• Security. Formalities, negotiations, and project matching are supported by the body leasing company, providing a sense of stability and independence.

For many people, this work model combines the best features of freelancing and full-time employment, offering independence on the one hand, and support and access to interesting projects on the other.

Is body leasing only an option for experienced experts, or also for younger specialists?
Body leasing is a collaboration model for specialists at every career stage. Companies are looking for both juniors with 2-3 years of experience in SEM or paid social, as well as seniors with several years of experience. Age or seniority are no barriers – what matters are competence, motivation, and openness to collaboration.

You can read the entire interview in the print version of Marketer+ HERE and online at Marketer+