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For women who cannot or do not want to take up permanent employment but wish to remain professionally active, body leasing is a solution that helps reconcile work with motherhood.
According to the Polish Economic Institute, as many as 30% of mothers with children aged 1-9 are unemployed. Of these, 16% declare that they do not work because they cannot find suitable employment. Body leasing, which supports the combination of work and motherhood, is a solution for women who cannot or do not want permanent employment but still want to remain professionally active. This is confirmed by the experiences of BIDads, a company that supports recruitment processes for firms in the digital marketing industry.
According to the report "Mama wraca do pracy – bariery behawioralne i kierunki wsparcia" (Mother Returns to Work – Behavioral Barriers and Support Directions) developed by the Polish Economic Institute, 77% of unemployed women whose youngest child is 1-3 years old indicate the need for childcare as the reason they are not taking up work. Some women in the study state that they have difficulty finding suitable jobs, meaning those that match their qualifications and allow them to balance family and professional responsibilities.
The report also indicates that career development is an important life goal for mothers, as is a sense of independence and empowerment. However, maintaining a balance between family life and work is key. The modern labor market is changing dynamically, and an increasing number of mothers with young children are seeking flexible forms of employment that will allow them to effectively combine professional and family duties.
The amendment to the Labor Code, which came into force in April 2023, allows parents of children up to 8 years of age to request adjustments to their working hours to meet their family needs. At the same time, body leasing, a form of project-based employment that allows the renting of specialists for a specific period, is gaining popularity. For mothers who want to remain professionally active but need flexibility in managing their time, body leasing can be the ideal solution. It allows them to work on projects that align with their qualifications and experience while offering the possibility to adjust the work schedule to personal needs.
Employment in this form is becoming increasingly popular in the digital marketing field, as confirmed by the experiences of BIDads, which supports recruitment processes for companies operating in the digital marketing industry.
Why is body leasing a good form of employment for mothers interested in digital marketing?
- Work time flexibility: Digital marketing often does not require strict working hours, allowing mothers to work when it is most convenient for them.
- Remote work: Many projects under body leasing in digital marketing can be done remotely. This gives mothers the opportunity to work from home, eliminating the need for daily commutes and allowing for better organization of the day.
- Variety of projects: Body leasing in digital marketing allows mothers to engage in projects of various types, ranging from advertising campaigns to social media management, data analysis, and SEO. This helps them develop skills and experience in different areas.
- Dynamic environment: Digital marketing is a dynamic industry that requires constant learning and adapting to new trends and technologies. For mothers who want to stay up-to-date with the latest solutions, body leasing offers the opportunity to work on cutting-edge projects.
- Work-life balance: Thanks to flexible employment conditions, mothers can better balance professional duties with family life. They can spend more time with their children while not giving up their careers.
- Temporary employment options: Body leasing in digital marketing offers the opportunity to work for a fixed period or part-time. This is an ideal solution for mothers who cannot or do not want permanent employment but still want to stay professionally active.
- Career development: Working in digital marketing through body leasing often involves participation in innovative projects and collaboration with different companies. This creates opportunities for learning and professional development, which benefits mothers who want to maintain or enhance their qualifications.
- Better control over work: Mothers can decide how many projects they want to take on and to what extent, allowing for better management of work stress and avoiding overload.
“We are happy to support women in their professional development by offering flexible and tailored employment forms. Body leasing in digital marketing not only enables women to work on diverse projects but also allows them to maintain a balance between their professional and family lives. Our experiences at BIDads show that many talented women find body leasing to be an excellent way to combine career and motherhood,” – said Magdalena Radecka, project manager at BIDads.
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